It’s never been harder to scale a cpg brand

Consumer startups can only take market share from big legacy CPG brands if they can survive the high-risk growth stage. But they need speed, talent, and capital in order to do so.

  • Speed

    The biggest competitive advantage that consumer startups have over big legacy CPG brands and retailers is agility. The Hello Partners team help early stage consumer companies operate with efficiency, both in terms of time and capital, so our clients can identify and respond to market changes before their competitors.

  • Talent

    Most startups can’t afford or have access to top consumer operators and retail executives, and most of that level of talent hesitate to work with startups given the high risk. We solve this tension by connecting consumer startups with our vetted network of operators who are interested in supporting disruptive brands.

  • Capital

    Access to capital can be difficult for startups, especially when the economy is stagnant, so we help our clients improve their overall capital efficiency. We can also make connections to savvy investors who fund consumer startups that have sound financial and business fundamentals.

Our Capabilities

Hello Partners leverages our unique ecosystem of operators, partners, and resources, to help CPG startups grow efficiently and sustainably. We provide bespoke services across all areas and aspects of the emerging brand ecosystem.

  • • We’re experienced consumer startup operators and retail executives.

    • We can help secure and scale national distribution with top retailers.

    • We offer both strategic guidance and execution support.

    • We create unique and unfair advantages for our clients and partners.

    • We offer a robust set of solutions leveraging our experience, tools, and network.

  • We support and partner with:

    • Consumer startup brands

    • Suppliers and manufacturers

    • Investors in CPG/consumer categories

    • Top mass and specialty retailers

    • Consumer service and technology providers

  • We provide tailored advisory and operating services across channels, functions, and categories. This includes but is not limited to:

    • Retail and DTC strategy

    • Brand, marketing and growth

    • Logistics and operational support

    • Best-in-class tools and processes